Business consultants play an important role in assisting other companies with achieving their objectives. Regardless of the field or industry, they can offer crucial guidance and knowledge to help entrepreneurs hit the ground running or boost their profit margin. However, just as business consultants work to ensure their clients reach their own goals, they must also take measures to accomplish their own. The first step in building a thriving consulting business is making sure it stands out from the competition — and protecting the mark that identifies it.
The attorneys at the Trademark Lawyer Law Firm, PLLC know how important business relationships are to the success of any company. Applying our acumen and extensive capabilities, our attorneys work closely beside you to safeguard the mark that represents the insight and experience you bring to your clients. Just as you’re committed to the success of your clients, we are dedicated to developing a strategy to help you achieve yours.
A consulting business offers industry-specific knowledge and skillful advice to others who seek to obtain their professional goals. But while your sole focus is on your particular field of expertise and the guidance that you offer, you may not have given too much thought to how you should be safeguarding your brand. Critically, strong branding for a consulting firm not only guides and informs clients — it also demonstrates the trust and confidence they have in you.
Even if you’re the most knowledgeable consultant in your field, you still need to position yourself in the market to stand out as a top choice for clients. This is done with effective branding. Notably, your company name, logo, design, slogan, and color scheme aren’t just for marketing purposes — it’s how you communicate your values, professionalism, and proficiency. Investing in a brand protection strategy by registering the mark that sets you apart is the best investment you can make for your business.
At Trademark Lawyer Law Firm, we help a wide variety of consulting businesses shield their brands with trademarks, including in the following fields:
The above are only a few types of consulting businesses recognized by the United States Patent and Trademark Office in an exhaustive list of over 700 categories. It is essential to be aware that when you file an application to register your trademark, it is necessary to select a class. Although business marketing and development consulting falls into class 035, there are a total of 15 classes into which consulting services can fall, depending on the type of company you operate. These classes can range from numbers 035 to 045 — in some cases, you might select more than one class for maximum protection.
At Trademark Lawyer Law Firm, we understand the time, capital, and energy that you put into building your consulting company. Our attorneys regularly work with new, established, and growing businesses to assist them with implementing a thorough strategy to protect what matters most — their brand.
When you build a brand for your consulting business, there are many elements to consider. To distinguish your services from those offered by the competition and showcase your uniqueness, you might come up with a catchy slogan or unforgettable logo. Significantly, the name of your company, the logo that clients recognize, and the catchphrase that sums up your mission can all be trademarked. By registering a trademark with the USPTO for your consulting business, you are shielding the mark that represents your brand from misuse by others who seek to profit off your reputation and goodwill.
The attorneys at the Trademark Lawyer Law Firm have wide-ranging experience handling a broad scope of trademark matters. Not only do we diligently prepare and file trademark applications with the USPTO, but we provide comprehensive legal services throughout the entire trademark registration process. We assist consulting businesses with office action responses, drafting cease and desist letters, trademark renewals, and monitoring for potential infringement. Our attorneys also offer skillful representation in state and federal court if litigation is necessary — as well as provide adept advocacy before the Trademark Trial and Appeals Board.
At the Trademark Lawyer Law Firm, our sole focus is on one thing — shielding the brand that makes you unique. While you help your clients flourish by offering them your knowledge, let us help you by providing you with ours.
The reputation of your consulting business is associated with the mark that represents your brand — and you can’t risk leaving it exposed to potential exploitation. Based in Ann Arbor, Michigan, the Trademark Lawyer Law Firm, PLLC works with business consultants nationwide to ensure their brands are adequately protected from wrongdoers. With more than 6,000 successful trademark registrations to our name, we are committed to providing our clients with high-quality legal services at reasonable rates. Contact us for a complimentary initial consultation today.
Suspensions are when your application is on hold. There are various reasons a trademark application can be suspended. However “likelihood of confusion” with prior application(s) filed and submission of foreign application are the most common reasons the USPTO may suspend an application. During a trademark suspension period, your lawyer will provide guidance on the next steps and whether it might be best to file an argument or pursue a coexistence agreement.
A disclaimer usually refers to a statement which indicates that you are not claiming exclusive rights to use the word(s) or a design element in your trademark application. A disclaimer allows for registration without creating a false impression of the registrant’s rights.
A good example of this is disclaiming “café” if your services are for a café.
If a trademark is not eligible for the Principal Registry, there is sometimes an option to register on the Supplemental Registry.
In cases where the USPTO finds the trademark application is merely ornamental, merely descriptive, or primarily geographically descriptive, the USPTO may allow the application to be registered on the Supplemental Registry. However, over time, the mark may acquire distinctiveness and possibly become eligible for the Principal Registry.
Two dates must be specified in a trademark application:
Date of First Use Anywhere: The “anywhere” refers to use in the U.S. or elsewhere. This is the date the goods were first sold or transported, or the services were first rendered under the mark. The use must also have been bona fide and in the ordinary course of trade.
Date of First Use in Commerce: This is the date when the goods were first sold or transported, or the services were first rendered under the mark in interstate or international commerce. The use of the mark must have been bona fide and in the ordinary course of trade.
The renewal timeframe for a trademark is between the 9th and 10th year anniversary of the trademark registration, and then in ten-year intervals. It is important to be aware that the USPTO also requires a registrant to provide an affidavit at the 5th and 6th years of ownership stating that the trademark is still being used in commerce. Failure to comply with the renewal timeframes or the affidavit requirements will result in the cancellation of the trademark registration.