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Experienced Trademark Attorneys Committed to Protecting Your Brand

Founded by J.J. Lee, the Trademark Lawyer Law Firm, PLLC has successfully registered more than 5,500 trademarks with the USPTO. Dedicated to ensuring that your mark is protected from misuse or theft, our attorneys and staff work closely with clients, taking the time to understand the specific needs of their businesses. Professionally handling each matter with integrity, efficiency, and the personalized attention it deserves, you can rest assured that you have a team on your side who is committed to safeguarding your unique brand.

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J.J. Lee

Founder of the Trademark Lawyer Law Firm, PLLC, J.J. Lee has successfully registered thousands of trademarks with the U.S. Patent and Trademark Office and internationally. Mr. Lee earned his J.D. from the Ave Maria School of Law in Ann Arbor, Michiga… Read More
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Erin C. Bray

Erin Bray handles new client consultation, trademark and copyright filings, office action responses, trademark ex parte appeals, copyright enforcement, and trademark enforcement. She also appears before the Trademark Trial and Appeal Board to represe… Read More
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Heather Dent

Heather Dent represents clients for various intellectual property matters, including trademark registration, prosecution and defense of trademark rights before the Trademark Trial and Appeal Board. She also assists clients with the negotiation, draft… Read More
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Maura LeMay

Maura LeMay handles new trademark applications, trademark renewals, and responds to all client needs at the Trademark Lawyer Law Firm, PLLC. She has a B.A. from Eastern Michigan University and earned her paralegal degree from Oakland Community Colleg… Read More
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Hannah Thomas

Hannah Thomas provides clients with updates and reminders about their trademark timelines, from the trademark registration process to renewal. Ms. Thomas has a B.S. in Educational Studies from Eastern Michigan University in Ypsilanti, Michigan. In ad… Read More
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Katie Ekblad

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Over 5,500 Trademarks Successfully Registered

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FAQ

What are Trademark Application Suspensions?

Suspensions are when your application is on hold. There are various reasons a trademark application can be suspended. However “likelihood of confusion” with prior application(s) filed and submission of foreign application are the most common reasons the USPTO may suspend an application. During a trademark suspension period, your lawyer will provide guidance on the next steps and whether it might be best to file an argument or pursue a coexistence agreement.

What are Disclaimers for Trademarks?

A disclaimer usually refers to a statement which indicates that you are not claiming exclusive rights to use the word(s) or a design element in your trademark application. A disclaimer allows for registration without creating a false impression of the registrant’s rights.

A good example of this is disclaiming “café” if your services are for a café.

What is the Supplemental Registry?

If a trademark is not eligible for the Principal Registry, there is sometimes an option to register on the Supplemental Registry.

In cases where the USPTO finds the trademark application is merely ornamental, merely descriptive, or primarily geographically descriptive, the USPTO may allow the application to be registered on the Supplemental Registry. However, over time, the mark may acquire distinctiveness and possibly become eligible for the Principal Registry.

What is the Date of First Use?

Two dates must be specified in a trademark application:

Date of First Use Anywhere: The “anywhere” refers to use in the U.S. or elsewhere. This is the date the goods were first sold or transported, or the services were first rendered under the mark. The use must also have been bona fide and in the ordinary course of trade.

Date of First Use in Commerce: This is the date when the goods were first sold or transported, or the services were first rendered under the mark in interstate or international commerce. The use of the mark must have been bona fide and in the ordinary course of trade.

What is the Renewal Timeframe for a Trademark?

The renewal timeframe for a trademark is between the 9th and 10th year anniversary of the trademark registration, and then in ten-year intervals. It is important to be aware that the USPTO also requires a registrant to provide an affidavit at the 5th and 6th years of ownership stating that the trademark is still being used in commerce. Failure to comply with the renewal timeframes or the affidavit requirements will result in the cancellation of the trademark registration.