» Trademark Registration

large group of yellow rubber ducks with one purple - acquired distinctiveness concept

What is Acquired Distinctiveness?

When you’re building a brand, it’s important to make sure you choose a mark that is not merely descriptive — it must be inherently distinctive or be able to acquire distinctiveness. A common reason the United States Patent & Trademark Offic… Read More
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Essential Oils with Rosemary, Clove & Cinnamon - trademark a scent concept

Can You Trademark a Scent?

Some scents are so distinct that you instantly recognize them. A smell can trigger memories, emotions, and have an impact on our moods. However, scent can also be a crucial marketing tool that can help to build a brand and increase consumer loyalty.… Read More
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Common law trademark rights concept

Common Law Trademark Rights

Registering your trademark with the United States Patent and Trademark Office (USPTO) can help ensure you have legal and priority rights to your mark nationwide. However, you can obtain common law rights simply by using your mark in commerce. There i… Read More
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Stock Market Chart - global brand protection concept

Protecting Your Brand in the Global Marketplace

Whether your goods and services are distributed domestically or globally, your trademark is your most important asset. However, if your consumer-base is worldwide, there are several key considerations to keep in mind. Even if you successfully registe… Read More
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Businessman in suit hand stamping rubber stamp on document in file folder - Buying and Selling Trademark Concept

Buying and Selling Trademarks

Like other forms of intellectual property, trademarks can be bought and sold. However, buying or selling a trademark is much more complex than transferring physical property. It’s crucial to understand the steps that are necessary to take to transf… Read More
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renew a trademark concept

How to Renew a Trademark

Once you have registered your trademark with the United States Patent and Trademark Office (USPTO), it doesn’t expire as long as the trademark is still in use in commerce. However, it’s important to understand that you have a continuing obligatio… Read More
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Cannabis plant - cannabis brand concept

Do Cannabis Brands Qualify for Federal Trademark Protection?

Brand protection is crucial for every type of company. You might be wondering whether you can file for trademark protection if the goods connected with your brand are legal in your state — but not at the federal level. As more states legalize recre… Read More
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USPTO Electronic Trademark Registration Certificates

Trademark applicants may have become aware that a change recently occurred in the way trademark registration certificates are processed. As of May 24, 2022, the United States Patent and Trademark Office (USPTO) will be issuing electronic trademark re… Read More
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USPTO Shuts Down Trademark Bid from Domain Registry Company

The U.S. Court of Appeals for the Federal Circuit recently affirmed a decision issued by the Trademark Trial and Appeal Board (TTAB) to reject Vox’s .SUCKS trademark applications filed in 2018. The domain registry operator submitted two application… Read More
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Pixelated registered sign

Principal v. Supplemental Register Trademark

When you file a trademark application with the United States Patent and Trademark Office (USPTO), it is crucial to understand that there are two registers upon which your trademark can appear. Under the Lanham Act, a trademark may be registered on th… Read More
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